Booklet is a type of sheet advertising products printed on A4 – A5 size single sheet and is folded several times with folding. The booklet is designed for informing the target audience about the company, its services and promotions with minimum of text and visual images. It is widely used for distribution to consumers in order to message important information.
Catalogue is a non-periodical edition of more than 48 pages, standard pages number is from 80 to 1000. Catalog printing mainly involves drawing up a list of goods or services with pictures and prices. The main difference from other advertising products is the information content – it is possible to describe in details all the goods in the catalogue.
Standard catalog formats are A4, A5; for printing paper of 150 g/m2 without any additional visual effects is used.